Your Offline Marketing Partner
We specialise in the optimisation and cost reduction of your offline marketing channels. Through smarter print production, postage incentives, and innovative planning, we help brands deliver better results for less
Print Production
We produce high-quality printed materials designed to reflect your brand and drive engagement. With strong production partnerships and competitive pricing, we reduce the overall cost of your offline activity while ensuring exceptional consistency and control.
Postage & Data Incentives
Unlock powerful savings through postage incentives and intelligent data planning. We stay ahead of the latest Royal Mail incentive schemes, ensuring you always pay the lowest possible rate.
Campaign Planning & Buying
We deliver effective offline marketing across Direct Mail, Partially Addressed Mail, Door Drops and Inserts - helping you reach new households, re-engage customers and build brand visibility at scale. With precise planning and efficient delivery, our campaigns cut through, perform reliably and deliver measurable commercial results.
How It Works
1. Audit
We begin with a thorough review of your current or planned campaign, looking at formats, print specifications, postage methods and data strategy.
This gives us a clear picture of how your campaign is performing today and where meaningful savings or improvements could be made. You don’t need to prepare anything — we handle all the analysis.
3. Deliver
Once approved, we take full responsibility for delivering your optimised campaign.
We manage print production, data sourcing and preparation, postage planning and all supplier coordination.
Our aim is to make the process easier for you, reducing your administrative workload while ensuring your campaign is delivered on time, to a high standard, and at the lowest achievable cost.
2. Identify
From the audit, we pinpoint the areas where you can achieve the biggest gains.
This might include postage incentives you’re not currently accessing, more efficient formats, lower print costs, or better-quality data that increases response rates.
We present clear recommendations, along with projected savings and performance uplift, so you can make an informed decision.
4. Improve
After the campaign lands, we evaluate results to understand the impact of the changes made.
We report on savings achieved, response performance and data quality, and provide recommendations to help your next mailing perform even better.
This ongoing refinement helps your campaigns become increasingly efficient and more effective over time.
Free Eye Tracking
The format of your creative has a major influence on both cost and performance. Every size, fold, weight and layout decision affects postage rates, production efficiency and ultimately how customers engage with your message.
At I&I, we help brands get the most from their campaigns by optimising formats and artwork so they deliver more impact for less spend.
As part of our package, we offer a free eye tracking service.
The benefit of eye tracking is how it captures the
pre-attentive processing, and the phase of vision that occurs during the first 3-5 seconds of viewing, before conscious post-attentive vision is triggered.
How it works for our clients
"Working with I&I has been great, the FTU and TIS incentives saved us over £15,000 in 2022. We’re continuing to work with I&I on new projects in 2023"
Phillipa / Marketing Director
“I&I made the entire process smooth and stress-free. We received a postage credit worth £25,000”
Tom / Head of Performance
“I&I made some subtle changes to our creative & format which improved conversion rates by 22%.”
Amy / Marketing Manager
